The rise of activewear and what's trending this winter

If you’re anything like me, your wardrobe is slowly starting to resemble that of a serious workout addict. By no means do I consider myself one, but my tights, crops and hoodies have really started to take pride of my place amongst my other clothes. Activewear has gone gangbusters in recent years, with the humble black tights and tank combo being replaced for bold patterns, colours and fabrics and some really unique, fashion forward pieces. So much so, that activewear, or athleisure if you like, doesn’t just belong in the gym, in fact if you’re not eating your smashed avo on a Sunday in the latest PE Nation then get with the times. 

Looks aside, advances in activewear technology has seen a major improvement in fabrics, breathability and comfort. So whether you’re sweating it out at spin or meeting the girls for brunch, it has become the obvious choice for maximum style, comfort and performance.

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I’m always on the hunt for new pieces, and ways to wear them, so I had a chat with the girls from Perth’s hottest activewear boutique, HyperLuxe, about the looks they are loving this season. 

 

 


What is the vision behind HyperLuxe? Who is the HyperLuxe girl?
The vision behind HyperLuxe is to offer the best possible service, (this is so important to us) and provide our customers with the latest and greatest products. The HyperLuxe girl is happy, confident, caring and above all just a really nice, friendly, thoughtful person. 

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Why are we all so obsessed with activewear?!
The rise of activewear has really been inspired by a shift in a more active lifestyle. We’re seeing some incredible boutique fitness studios open up all the time which are really promoting healthy living and fitness – so it’s only natural that we want to look the part too! 

We also love the fact that you can go from workout to brunch by just adding a piece or two, still looking and feeling amazing. The comfort and style factor is a huge bonus, we are constantly thinking how we can wear e.g. this P.E Nation sweater with our leggings through the day and then throw on with our fave pair of denim jeans, leather jacket and a heel and we are good to go.

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What are the benefits to investing in good quality activewear?
Investing in good quality activewear means you'll get great longevity and wear out of what you buy. We road tested all our products so we know they'll last the distance! Good quality workout wear doesn't need to cost you a bomb, and the brands we have in-store are very affordable, especially considering the amount of times you would wear the piece and how versatile they are! 

What is trending at the moment?
Trending at the moment is classic pair of black leggings worn with a gorgeous pastel colour sweater worn with a denim or leather jacket worn over your shoulders, a pair of lifestyle shoes such as Superga, add an across the body bag, your fave sunnies and you are good to go!

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What are your favourite looks this winter?
Gosh we have so many but we are all about comfort, so here are a few: 1) the full tracksuit look, so cosy, or 2) Alo Yoga Moto Style Leggings worn with a classic sweater style hoodie and our fave denim jacket - tip/make sure your hoodie is over the back of your jacket! 3) Fave pair of leggings worn with a logo style tee/or sweater and a much loved item of ours - the puffer jacket!

HyperLuxe
33 Ardross Street
Applecross, WA 6153
0427 823 354

Web www.hyperluxeactivewear.com.au
Facebook facebook.com/hyperluxeactivewear
Instagram @hyperluxe_